Growth Lead - Organized Retail - PTP
Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.
Ninjacart is a pioneer in agritech. We believe in fostering a culture of innovation. We develop professionals who pioneer new ideas, simplify customer experiences, and impact the lives of millions. Our employees take complete ownership and truly belong.
Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 8 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers’ plates. We empower farmers and other players in the ecosystem in ways never done before.
Ninjacart aims to be the digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions.
Ninjacart has raised over $350mn from Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. We are one of the top 25 startups to work for, according to Linkedin.
We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time.
Read More:
● How Ninjacart has evolved in the last 8 years: https://www.youtube.com/watch?v=J9Kts-O7tv4
● Ninjacart Blog :https://www.ninjacart.in/blog/
● Nandan Nilekani on Ninjacart : https://www.linkedin.com/posts/ninja-cart_tech-pioneersatwork-ninjacart-activity-70 27281166617505792-pciW
● Building a great workplace - Ninjacart’s top priority: https://www.ninjacart.in/blog/building-a-great-workplace-ninjacarts-top-priority/
● Ninjacart Culture CODE: https://www.linkedin.com/posts/ninja-cart_ninja-code-our-values-activity-707682140254838 7840-KuL1
Location: North & East India (Delhi, Rajasthan, Uttar Pradesh, Kolkata (WB))
About the Team:
The PTP (Premium to Premium) vertical in Ninjacart is focused on importing premium brand fruits from different countries and supplying them to modern trades, quick commerce, and standalone supermarkets across India. This is achieved by partnering with distributors in various cities, enabling them to supply to all the mentioned channels. While this value proposition is solid and proven, it requires tweaking depending on the size of the town or the geography in which we operate.
As a Growth Manager, you will be responsible for bringing in more reliable channel partners to increase volumes while ensuring that the brand value is established among all channels and consumers. If solving problems such as understanding the market, creating the right assortment mix to target maximum customers, adapting the mix according to seasonality, engaging customers with virtual marketing, and overall enhancing our customers’ profitability excites you, then this is the opportunity for you.
Responsibilities:
Own all plans and strategies for developing business across all organized retail channels, which include national and regional supermarket chains, quick commerce channels, and work closely with the importers, wholesalers & traders in mandi
Manage distributor relationships, ensuring non-performing distributors are replaced with higher potential distributors to ensure growth for both entities.
Ensure customer delight by resolving service issues and ensuring retention and higher loyalty of distributors.
Plan and execute strategies for penetrating convenience stores and other premium sectors where premium fruits are currently not being sold.
Lead and expand the business by building processes and funnels for manual top-down outreach, onboarding, activation, and expansion.
Strategize effectively and personally assist in closing the largest deals by closing working with all the stakeholders in fruit mandi
A Ninja is resilient, smart, and ambitious. Sounds like you? Here’s what you will need to have to join the Ninja Clan/Requirements
Experience in the Fruits and Vegetables (FNV) category or startups is an added advantage in North India Markets
Sound understanding of the customer segment, their behavior, products in the category, category pricing, B2B sales, and vendor management.
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions.
Strength in problem-solving, issue resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask.
Additional Information
At Ninjacart, we are creating a workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.