Territory Sales Manager - General Trade, Chennai

Chennai   |   Full time

About Ninjacart

Ninjacart is India's Largest agri marketing platform, solving one of the toughest supply chain problems through technology. We connect vegetables and fruits farmers directly with businesses. At one end, we help farmers get better prices and deal with consistent demand and on another end, we help retailers to source fresh vegetables at competitive prices directly from farmers. We do this effectively at lower cost, better speed and larger scale using integrated supply chain powered by technology, data science, infrastructure and logistics network.

We move 150 Tonnes of vegetables from farm to 2000+ retailers on daily basis within 12 hours in Bangalore and Chennai. We are 450 people company. We are also the fastest growing startup in India currently with revenue growth to 70 Cr in two years. We work with 3000+ farmers and 2000+ retailers. We aim to grow to 1000 tonnes of daily volumes and expand to more cities in near future.

We are funded by Accel Partners, Nandan Nilekani, Mistletoe(Japan) & Qualcomm Ventures. To know more about us, visit Ninjacart aims at building the next generation supply chain that can change the way vegetables and fruits reach our plate and improve lives of India’s 58% workforce i.e farmers. 

As a Territory Sales Manager(TSM), you will be handling a team of Sales Executives to build customer (Retailer / Kirana Stores) network across Chennai. You will play a key role in driving the business forward with growth in volume and customer base. 


  • Regular visit to local markets and retailers to identify patterns, retailer demands & problems

  • Build & maintain a strong retailer pipeline for sustainable growth

  • Responsible for driving daily customer base and volume of produce sold in the platform

  • Frequently review sales performance against growth and share objectives for self & team and makes necessary changes to meet and exceeds territory goals consistently

  • Preparing reports detailing sales activities and identifying issues that need to be addressed

  • Reporting – Weekly and monthly sales, team targets and achievement etc.

  • Communicating effectively and driving alignment on the mission, goals/ targets, why and how of what has to be done with Sales Executives

  • Training team on selling skills, customer handling, improving performance 


  • Tier-I / Tier II college Graduate (MBA is a plus)

  • Good UG pedigree 

  • 2+ years of sales experience in FMCG / Telecom sectors

  • Experience in Team handling (4-5 Sales Executives)

  • Knowledge of local language (Tamil) is a must

  • Good customer (retailers) management skillsF

  • Excellent communication and analytical skills with ability to communicate with a broad range of stakeholders at all levels

  • Strong business acumen and the ability to quickly learn and absorb new information

  • Problem solving skills with strong commitment to improve things every day


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