Sales & Distribution

City Head HORECA - Hyderabad

Hyderabad, Telangana
Work Type: Full Time

City Head - HORECA


Ninjacart - Pioneer. Challenge Yourself. Create Better Lives.


Ninjacart is a pioneer in agritech. We believe in fostering a culture of innovation. We develop professionals who pioneer new ideas, simplify customer experiences, and impact the lives of millions. Our employees take complete ownership and truly belong.


Ninjacart is India's leading agri-platform, which leverages technology and data to organize the agri-commerce ecosystem. Over the last 8 years, our made-for-India technology and India-centric solutions have disrupted the way fruits and vegetables move from farms to consumers’ plates. We empower farmers and other players in the ecosystem in ways never done before. 


Ninjacart aims to be the digital network for global agri-commerce that solves structural problems such as information asymmetry, payment hassles, distribution inefficiency, and discovering new buyers and sellers with tech-first solutions. 


Ninjacart has raised over $350mn from Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. We are one of the top 25 startups to work for, according to Linkedin.


We are a highly motivated, results driven community, who focus on proactive approaches to problem solving. We cherish entrepreneurial spirit and provide significant operating autonomy to senior leaders. There are ample opportunities and challenges to be solved at scale and in real-time.


Read More:

● How Ninjacart has evolved in the last 8 yearshttps://www.youtube.com/watch?v=J9Kts-O7tv4

● Ninjacart Blog :https://www.ninjacart.in/blog/

 Nandan Nilekani on Ninjacart : https://www.linkedin.com/posts/ninja-cart_tech-pioneersatwork-ninjacart-activity-70 27281166617505792-pciW 

● Building a great workplace - Ninjacart’s top priority: https://www.ninjacart.in/blog/building-a-great-workplace-ninjacarts-top-priority/ 

● Ninjacart Culture CODE: https://www.linkedin.com/posts/ninja-cart_ninja-code-our-values-activity-707682140254838 7840-KuL1


Location: Hyderabad, TL State



About the Team: 

The Modern Trade (HORECA) vertical at Ninjacart is focused on the farm to HORECA business of procuring from farmers and delivering to HORECA Channels ensuring that farmers get paid the right price for their efforts and our customers are able to get market quality produce delivered at their doorsteps. The last mile distribution is handled by us based out of our Fulfillment Centers. As a part of the team, you will be in charge of managing the entire Business Pnl Handling for the assigned territory. For this, you will need to handle a team of KAMs, Distribution Partner Managers, Category, Procurement and Delivery ops managers driving Tonnage, Customer Acquisition and Retention, On time deliveries and fill rates, key growth initiatives and profitability metrics.The Distributor Partners are responsible for handling the cash Collection whereas the order taking and deliveries will be handled by our team.

Responsibilities: 

  • Driving, handling & monitoring the entire Sales, Category, Procurement & Distribution for the assigned territory

  • Owning the PnL of the territory - Owning Volumes, Revenue & PnL of the assigned territory

  • Own the Expansion and scale up strategy for HORECA channel 

  • New account/customer acquisition & competition benchmarking

  • Continuous monitoring & improvement of Salesforce and ops efficiency

  • Continuous improvement on customer metrics and experience within the defined TAT

  • Coordinating with the multiple stakeholders (Category/Operations/Product/ Analytics/ Finance/ HR etc.,) to continuously improve the P&L for the assigned Territory/Zone/Area


A Ninja is resilient, smart, and ambitious. Sounds like you? Here’s what you will need to have to join the Ninja Clan 

  • MBA with 4 to 6 years of relevant experience in Category/Sales & Distribution with mid-large size teams in FMCG Sector/Fresh business/early stage B2B start-ups with an established field sales structure

  • Proven track record in HORECA/MT Sales, Business development, Owning Volumes, Revenue & PnL of the assigned territory

  • Prior experience in handling 0 to 1 businesses is a plus

  • Should be fluent in Telugu, English


Additional Information 

At Ninjacart, we are creating a workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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